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Expose Your Property To Double The Number Of Buyers

Connie Carlson

Visit Connie's Website Connie's Resume & Qualifications Connie Carlson has consistently been one of the top REALTORS in Cobb County since she bega...

Visit Connie's Website Connie's Resume & Qualifications Connie Carlson has consistently been one of the top REALTORS in Cobb County since she bega...

Feb 8 2 minutes read



Welcome back to another edition of Coffee with Connie. Today I am excited to share with you a technique to help you double the number of people seeing your home online. We call it power price pointing, and it's a simple strategy with extraordinary benefits.

You see, there's this myth floating around that you always have to end your price with a 9, no matter what. Although there is some truth that a lot of homes have prices ending in 9's, that's going to hurt your home's exposure more than anything.

When people are shopping for homes online, they are viewing homes within a certain price range. Most of the time, that price range ends in a zero (such as in $200,000-$250,000).
When you decide to list your home, it's important you list at a power price point, one that ends in a zero. This is how you get double the viewers on your home.

Here's how it works: If you list your home, at let's say $250,000, you are going to capture the buyers that are looking in the $250,000-$300,000 range, as well as the buyers in the $200,000-$250,000 range. If you were to price your home at let's say, $249,999, half of those buyers wouldn't see your home.

To learn more about power price points and how they figure into your home sale, check out the following article from Trulia:

https://www.trulia.com/guide/home_selling/home_selling_strategies/using_the_power_of_price_points/

When you sell your home, you want to work with an agent who has a lot of experience, and listing your home at a power price point is just the start.

Double The Number Of People Seeing Your Home Online, Ask Us How!

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