Welcome back to another edition of Coffee with Connie. Today I am excited to share with you a technique to help you double the number of people seeing your home online. We call it power price pointing, and it's a simple strategy with extraordinary benefits.
You see, there's this myth floating around that you always have to end your price with a 9, no matter what. Although there is some truth that a lot of homes have prices ending in 9's, that's going to hurt your home's exposure more than anything.
When people are shopping for homes online, they are viewing homes within a certain price range. Most of the time, that price range ends in a zero (such as in $200,000-$250,000).
When you decide to list your home, it's important you list at a power price point, one that ends in a zero. This is how you get double the viewers on your home.
Here's how it works: If you list your home, at let's say $250,000, you are going to capture the buyers that are looking in the $250,000-$300,000 range, as well as the buyers in the $200,000-$250,000 range. If you were to price your home at let's say, $249,999, half of those buyers wouldn't see your home.
To learn more about power price points and how they figure into your home sale, check out the following article from Trulia:
When you sell your home, you want to work with an agent who has a lot of experience, and listing your home at a power price point is just the start.